Wed, Mar 31st, 2010 at 8:10 pm
By Kyle Gnepper
I've thought about it and I spend a lot of time coming down on Marvel and DC Comics, so I want to talk about one of my favorite things they have ever done. Marvel's Ultimate line.
I started reading the Ultimates the first month it came out while I was working at a small comic shop and I immediately was hooked. The whole notion of restarting popular characters for modern day was great for someone who didn't know that much about most comic history t that point. It also gave writers a incredible freedom to recreate and imagine characters while still tying them to what made them interesting. I have never purchased a Captain America comic book, but I loved reading him in Mark Millar's 'Ultimates' and now 'Ultimate Comics presents Avengers.
The real goal for this idea was, of course, to bring in new readers. This is an argument I've had with my friends and acquaintances at my own local shop several time. The core idea was to have comics without so much back history to learn so new readers would feel it was more accessible. Now we are about a decade from when the first Ultimate title (Ultimate Spider-Man) was put out. Does this mean it's no longer relevant? I don't think so. It still brought in the readers who jumped on board with these titles, and I'm willing to bet a lot of the people who started with these books probably still appreciate that they are still around.
Of course it's not fair to mention the success of these books without saying who I think is responsible. The re-invention of characters has been thoroughly entertaining. I still credit Brian Michael Bendis with really bringing this offshoot Universe to life. Other authors (Warren Ellis and Robert Kirkman just to name a couple) came on and did fantastic jobs, but I always associate Bendis as the starting point.
Lately the Ultimate line has fallen on some hard times. Ultimate X-men and Fantastic Four have been put behind us. I have no idea why Jeff Loeb keeps getting more series since Ultimatum and Ultimates were so terrible.
I have renewed hope with Mark Millar putting out and Ultimate Avengers book. Warren Ellis impressed yet again with his 3 issue series about the Ultimate Armour Wars. Finally Brian Michael Bendis has even begun incorporating more X-Men and Fantastic characters in his Ultimate Comics presents Spider-Man comics.





